Bendicks (Mayfair) is backing its five-in-one chocolate bars with a £1.5m TV advertising campaign breaking next week.

The creative features a woman who, lost in the moment of tasting the chocolate, falls backwards and lands on a pouffe conveniently kicked into place by her husband.

The voiceover message is: "Perfection takes time, care and dedication. New ­Bendicks chocolate. Perfect."

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