Benecol is hoping to cash in on the trend for larger pot sizes by launching its yoghurts in 500g pots.

The variant, priced at £1.99, is positioned as a versatile product that can be used in recipes or baking. It will be competing with brands such as Onken, Rachel's Organic and Yeo Valley, which have generated significant growth in larger pots in the past year, according to Steve Dixon, trading controller of NisaChill.