Bernard Matthews' marketing director Matt Pullen has left the food industry after 16 years to take up a role at AkzoNobel, brand owner of Dulux paint.

Pullen, who has worked at the nation's biggest turkey supplier for seven years, takes up a new role as business unit marketing director for UK and Ireland at AkzoNobel on Monday. Brands he will work on include Hammerite and Dulux. The role would be a learning curve but "a change in category is always good, with new challenges".

During his time at Bernard Matthews, Pullen spearheaded the relaunch of the company's corporate identity in July 2008, which saw it re-brand to Bernard Matthews Farms to emphasise its farming roots. The move in addition to a switch to 100% British turkey and a 40% cull to the company's SKUs was designed to re-establish its credibility and improve sales after the H5N1 strain of avian flu hit one of its Suffolk sites in February 2007.

In addition to his role at Bernard Matthews, Pullen chaired the publicity and marketing committee of the British Turkey Federation for a year.

Prior to joining Bernard Matthews, he was marketing controller for Cadbury Cakes at Manor Bakeries, now part of Premier Foods.

Bernard Matthews is ­currently looking for a ­replacement for Pullen but has appointed Rob Rees as interim marketing director.

In 2009, AkzoNobel, which supplies paints and coatings and produces speciality chemicals, made a net income of 285m on a revenue of 13.9bn.