Cranberry Berry White

Organic fruit drink brand Berry White has secured its first UK supermarket listing.

The superfruit brand - which launched in 2012 and is sold in 27 countries - will go on sale in 50 Waitrose stores in the coming weeks. The drinks are sold in glass bottles but a PET format will be launched soon.

Berry White is financially backed by Massive Attack founder and singer Robert Del Naja, and this week hit a crowd­funding target of £300,000.