Cadbury Trebor Bassett has rebranded Softfruits under the Bassett’s banner.
The former Trebor favourite will now join Cherry Drops, Murray Mints as well as Spearmint, Aniseed and Mint Imperials in the Bassett’s portfolio, where packs have been redesigned to include the Bertie Bassett icon.
Softfruits has a new recipe and will also be launched in a 200g bag format.
“The redesign means that a ‘black patch’ can be created in store and retailers should use this patch to signpost Bassett’s products,” said Mike Tipping, head of customer relations for Cadbury Trebor Bassett.