Unilever is spending £5m on a marketing campaign to let consumers know that its Olivio spread is coming under the Bertolli banner.

n The move is part of the company’s global strategy to focus on its master brands.

n Packaging changes start next week with the tubs’ outer sleeve still carrying the name Olivio while the tub inside sports the Bertolli logo. TV ads and posters will follow next month.


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