Reckitt Benckiser has appointed Bespoke Foods as UK distributor for its French's mustard brand to boost its presence beyond the multiples.

The distributor said it expected the brand, which is already widely available in the larger supermarkets, to grow up to 15% this year.

"Bespoke has access to around 800 small independent accounts and we will launch French's into these outlets quickly," said CEO Piers Adamson.

Bespoke also plans to grow French's presence in foodservice and extend listings in the mults.