Heinz is moving in on frozen spuds with two new launches under the Aunt Bessie's brand. Aunt Bessie's Tidgy Roasties and Aunt Bessie's Bubble and Squeak follow Aunt Bessie's Crispy Roast Potatoes on to the market this week. Heinz launched the bubble and squeak option (rsp £1.49) to build the old fashioned favourites popularity with the younger generation. Tidgy Roasties (rsp 99p) are bitesize potato nuggets aimed at kids. Chris Phillips, Heinz Potatoes marketing controller said: Now we can take the brand further, segment the market to maximise future growth, and build for the future. The dual launch will inspire even greater incremental growth." {{P&P }}