It has been a challenging year for carbonated soft drinks, but Coca-Cola Enterprises has proved that success can be achieved in the face of adversity. Buyers praised the company's innovation in Coke Zero, winner of the Star Product Award, and also its commitment to growing the category through strong marketing for its Diet Coke and Coca-Cola brands. They were most impressed, however, with CCE's work with retailers to make its products easy to stock, such as the use of pre-merchandisable units on wheels.