The campaign features a series of brands such as Robinsons, Yorkie and Carlsberg, supported by giant displays and gondola end activity. The promotion is designed to encourage the independent retailer to trade up and offer value to the consumer.
The activity includes Robinsons Fruit Shoots at £8.99 for 24 x 330ml, with a multi-case offer of buy three get one free.
Other brands on offer include Yorkie and Aero 36’s with buy any four outers and get a case of Coca-Cola or Diet Coke free.
Carlsberg is on offer at 3 x 8 x 500ml for £10.89.
The initial campaign will run until May 2 with subsequent slots running through to Christmas.