Bestway Cash & Carry is launching a ‘Big Summer’ campaign later this month following huge success with a similar promotion last year.

The campaign, which kicks off on 27 April and will run until mid-September, will give the wholesaling giant’s customers the chance to earn up to 4% rebate on their purchases.

It will be backed by major suppliers including Britvic, which has teamed up with Bestway to offer a delivery van as a competition prize.

Customers will also be able to use themed point of sale material to highlight offers in stores.

Big Summer will be hoping to emulate the success of Bestway’s Team 35 Drive promotion last year, which increased sales by 125%. Customer rebates also topped £1m.

“Our promotions have gained something of a reputation with all our customers, with last year being the biggest success yet,” said Bestway Wholesale MD Younus Sheikh.

“The combination of the best prices and discounts paid back to customers as cash bonuses really does help the trade to make a success of their business,” he added.

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