Bestway has launched an Easter gift range to allow indies to extend their offer beyond the heavily promoted traditional Easter egg market.

The 30-strong range includes toys, hats, jigsaws and gift wrap.

“We have found some good seasonal gifts for retailers to stock, which will maximise their margins and enable them to extend their offer away from just chocolate Easter eggs to attract both parents and child shoppers,” said senior negotiator for non-foods Salim Setra.