Bestway is to give its retailers a helping hand over the Olympics.

The wholesaler has created a pocket guide, dedicated website and real time text and email alerts to guide them on how to make the most of trading during the Games.

The guide and site will include selling and merchandising tips, venue and event schedules and travel and route information to help retailers navigate around London.

Bestway’s Hackney depot will act as the wholesaler’s ‘olympic hub’, which will be open 24 hours for the duration of the Games.

“We know this is a once in a lifetime opportunity for our customers,” said Bestway group marketing controller Jason Baker.