Coca-Cola Great Britain has recruited Birds Eye Wall's retail account director Mike Stagg as retail marketing director. Stagg joins the company in April. Dave Good will be assuming Stagg's role under the title of trading director out of home. He will report to Birds Eye Wall's chairman James Hill. Good was project manager to establish the Birds Eye Wall's Eclipse project for the past two years. This consisted of establishing a company-wide SAP computer system developed in conjunction with Unilever and Price Waterhouse Coopers. {{PEOPLE MOVES }}