Would-be carrot connoisseurs will be targeted this autumn by a consumer awareness initiative for Chantenay carrots, funded by Nottinghamshire-based Fresh Growers (Freshgro).
Freshgro’s plans to educate consumers about Chantenay include the creation of a recognisable identity for the product to be used on packaging, in print and on a new web site due for launch in 2006.
MD Martin Evans said: “Chantenay was originally popular in the ’50s and ’60s as a summer carrot. Because it is inherently difficult to grow, it fell out of favour with growers, though it has remained a firm favourite with connoisseurs.”