Once again frozen dominates the category chart, helped by Birds Eye and Bernard Matthews, which both continue to climb further up the brand chart.
Wall’s, Young’s and Aunt Bessie’s have also contributed to keeping frozen at the top, where it has a 2.15 percentage point lead.
With the party season just around the corner, both alcoholic drinks and culinary climb two places this week.
Alcoholic drinks takes a confident second place, 4.4 percentage points ahead of culinary at third. Pickles, stuffing and gravy give festive support to the success of culinary, which features brands such as Heinz, Branston, Oxo and Bisto.
Soft drinks slip down two places to fourth, although it is only 0.77 of a percentage point below culinary in third place.
Household is a new entry in fifth place in the chart this week, with price promotions on Kleenex, Persil and Fairy all contributing to the activity.