Mini Cheddars are about to burn a £2.5m hole in KP's marketing budget with a nationwide poster campaign hitting the streets tomorrow (June 16). The campaign, aimed at raising awareness for the brand, includes new creatives highlighting that Mini Cheddars are the ideal snack to fill a hole'. A massive sampling campaign will take to the streets next month, hoping to target around two million people nationwide as KP reps visit 30 cities. KP Snacks marketing director Mandy Ferguson said: "The Mini Cheddars brand has performed brilliantly and is currently worth £40m. We are confident this new activity will encourage more consumers to buy them." {{P&P }}

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