Heinz has announced its Big Soup brand is to sponsor rugby league’s 2011 Gillette Four Nations and Engage Super League.

The deal follows a revamp of the soup brand in February.

Heinz said it would give the company the chance to push its ‘Go big or go hungry’ message to fans at key fixtures.

“We will be utilising the partnership in a number of ways to engage with our consumers throughout the season,” said Heinz soups marketing controller Matthew Cullum.