Jordans Cereals is re-launching its Frusli bar with a "significant" marketing investment. The revamp includes a re-formulation including a reduction in fat content by up to 40%, and new wrappers.
An extra variant, Cranberry and Apple, is being added, aimed at women seeking a healthy, low fat snack. It joins Wild Berries, Tangy Citrus and Raisin, and Hazlenut in the Frusli range.
An "extensive" sampling campaign featuring the new addition will start in the new year, centring on gyms and aimed at more than 800,000 people.