Cusson's aims to boost trial of its Imperial Leather Foamburst Gel with a £2.5m support programme.
Running throughout the spring, it includes a £1.6m poster campaign, a coupon door drop and sampling in major shopping centres.
Foamburst Gel was launched in April 1998. It has a 4% share of the shower market, according to Cusson's.
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Big splash for Foamburst
2000-02-26T00:00:00+00:00
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