Cusson's aims to boost trial of its Imperial Leather Foamburst Gel with a £2.5m support programme.
Running throughout the spring, it includes a £1.6m poster campaign, a coupon door drop and sampling in major shopping centres.
Foamburst Gel was launched in April 1998. It has a 4% share of the shower market, according to Cusson's.
{{P&P }}
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe now
Big splash for Foamburst
2000-02-26T00:00:00+00:00
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
NewsBrewDog unveils £7m plan for low-carbon brewery
2011-10-18T11:38:00Z
BrewDog has announced eco-friendly expansion plans following a successful fundraising effort.
- News
Olympic hygiene deal aims to ward off E.coli
2011-09-17T00:00:00Z
Government fears that the Olympics will be hit by an E.coli outbreak have been used as evidence to help bring in sweeping new powers for local authorities over retailers.
- News
Health Lottery aims to bag indies and multiples alike
2011-09-16T00:00:00Z
The Health Lottery – the new national lottery owned by Express proprietor Richard Desmond – will go head-to-head with the National Lottery in a draw to be held on ITV1 close to the prime X Factor slot, The Grocer can reveal.
No comments yet