Richmond Foods is promising value for money on its Nestlé-branded ice creams in a bid to grow market share in an anticipated hot summer 2006.
From this month, it is starting a £2 Huge Value campaign on packs of its Smarties and After Eight cones (8x100ml), Rolo and After Eight luxury sticks (6x100ml) and Toffee Crisp and Rolo Bars (8x60ml). A Rolo cone, being added in May, will also be included in the offer.
The promotion follows the company’s successful £1 Value promotion that ran last October.
Marketing manager Clare McIntosh said that the results of the first

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