She will join in September, replacing Sue Knight, who has moved to Premier Foods.
Rose is currently marketing planning director for BBC Magazines. Before joining the BBC in 2000, she held senior marketing positions with HJ Heinz and Cadbury Trebor Bassett.
Knight has taken on the role
of general manager for Premier Foods’ £100m pickles and sauces division, which includes Loyd Grossman sauces and Branston pickle.