Bisto is exploiting its link with home-cooked British food by further extending its reach into the ready meals sector.
RHM Frozen Food has launched a range of frozen Bisto Mash Topped Meals based on the Bisto gravy sauces it launched last year.
Three have been developed - Cumberland sausage in an onion & ale gravy topped with creamy chive mash, beef in red wine and rosemary gravy topped with creamy chive
mash, and chicken with cracked black pepper & roast garlic with mash. Each has an rsp of £1.99.
“Introducing well-loved brands into this category is an ideal way of bringing a greater level of attention to the fixture,” said RHM.
Meanwhile, Greencore is also extending the Bisto brand, with the addition of two new variants to the chilled Bisto Yorkshire pudding range from September.
The range, which it produces under licence from RHM, will include a sage and onion and a mint and rosemary variant (rsp: £1.29), targeted at female shoppers.