A second burst of Kellogg's two week breakfast cereal challenge kicks off on January 8. 

This week's Silver Spoon Nothing Comes Closer to Sugar ads brought the company back to TV after a 10 year break. 

Freshbake Foods is adding three flavoured varieties ­roast pork, country style and pork and cheese to its frozen sausages range. 

Impulse Spirit fragrance has replaced Fresco in Elida Fabergé's Impulse body spray range. 

Cereal Partners' UK brands Golden and Cinnamon Grahams carry a games and music CD from January 7, backed by TV and radio ads.