Lucozade Sport is to be the Official Sports Drink of the 2002 Flora London Marathon. 

Ye Olde Oak predicts that retail sales of hot dogs could rise by 20% because of increased awareness following McDonald's decision to sell hot dogs (supplied by Ye Olde Oak). 

Three Indian food brands, Patak's, Veetee rice and Cobra beer have joined forces to support National Curry Chef, the UK's curry competition. 

Alka-Seltzer has repackaged its combination painkiller and pick me up remedy, Alka XS Go, and is supporting it with a regional marketing campaign. 

Soft drink Alfresco is bringing out new flavour Juve from August 1.