Müller Corners kicks off a £2.9m TV ad campaign Life would be duller without Muller' ­ on April 19. 

Kerry Foods Direct Sales has brought out Saucy Dippers, 10 cooked cocktail sausages with a tomato sauce dip. Rsp: £1.29. 

The Fabulous Bakin' Boys is pitching its Magic Muffin as a cure for stress. The pack highlights that it contains ginseng and guarana but "absolutely no cannabis". 

Batchelors has launched a SuperNoodles Spicy range in Thai Curry, Tex Mex and Balti 

Whiskas has brought out its own lactose-reduced milk for cats, Whiskas Milk Plus. 

P&J is adding Wake UP (with ginseng) and Be Happy (with Kava Kava) super smoothies to its range.
A Collect, Give and Get promotion on Baxters fresh soup donates 50p to Shelter per returned lid. Two lids offers discounted subscriptions to Condé Nast titles. 

Lavazza is running a £1.1m consumer press and cinema ad campaign until July. 

Ballygowan is sponsoring London's Irish music event, The Fleadh, on June 10. 

Pretzels manufacturer Union Snacks is bringing out chilli and nacho cheese TortillOs (with half the fat of tortilla chips).