Strongbow is hoping to boost the image of cider with a new TV ad campaign emphasising its bittersweet taste.
It is part of a £20m marketing package Scottish Courage is putting behind the brand this year.
The ad, called Whale, shows two men drinking in a bar who explore the effect Strongbow has on the taste buds.
Paul Stanger, customer marketing director at Scottish Courage Brands, said: “The new advertising communicates perfectly the taste sensation of Strongbow - demonstrating that the bitter and sweet flavours combine perfectly.”
It breaks on Channel 4, Channel 5 and Satellite channels on Monday (June 28).