Iconic German wine brand Black Tower is backing the success of its perennial favourite, white Rivaner, with pushes on two new varietals. Its red Dornfelder Pinot Noir becomes the only major branded red German wine on the market. And a new white Dry Riesling is also hitting shelves, breaking with Black Tower tradition because it is packaged in an opaque bottle instead of the usual distinctive black one. Both have an rsp of £4.49 and have so far only been trialled in selected stores. However, the winemaker says consumers have received both so well that it now intends to roll them out further afield. A total marketing spend of of £1m has been earmarked this year alone in a bid to increase sales of all three wines, while Black Tower insists there is no evidence that the new varietals will affect rising sales of the established Rivaner. Brand manager Deborah Francis said: "This is a fantastic result and clear evidence that Black Tower is a brand that is leading the development of German wine in the UK at the same time as increasing the average price per bottle." {{DRINKS }}

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