Sales of blackberries have surged by more than 50% over the past year.
UK household expenditure rose by 54.6% to £20.3m in the year to April 2008 [TNS]. The growth was due to lower prices and consumer desire for healthier options, said Worldpanel UK communications director Ed Garner. Sales of strawberries, raspberries, blueberries and blackcurrants had grown by double-digits, he added.
However, sales of redcurrants fell 11.4% and gooseberries fell 33.5%. Garner blamed price increases, an older consumer age profile and lack of in-store promotions.