‘Eco-friendly’ toilet cleaners such as Ecover are no better for the environment than many regular products, according to a new study.

Consumer body Which? dismissed as “greenwash” claims by some ecological cleaners after testing 14 household products marketed as being environmentally friendly.

It found “no convincing evidence” that Ecover’s cleaner was less harmful to aquatic life than other products after passing through a water treatment plant.

Claims by some other brands that they did not contain phosphates and left no chemical residues were found to be largely meaningless as they applied to other products not positioned as eco-friendly.

Ecover said in a statement: “Our products are fully degradeable in anaerobic and aerobic conditions, going further than legislation and differentiating Ecover from market leaders."

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Ecover concentrates on improving sales (31 October 2009)
Multiples say they’ll stick with Ecover as recession hits sales (10 October 2009)

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