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Beverage Brands is releasing its first limited WKD edition, backed by a 3m campaign.
WKD Purple, available from next month, has the same 4% abv as its Blue, Red and Iron Brew (permanent) stablemates.
The edition, available for...
Wensleydale Creamery has launched a new Continental-style blue Wensleydale cheese. Jervaulx Blue is named after Jervaulx Abbey where Wensleydale cheese was first made. "It would appeal to people who historically don't like blue because...
Blue Nun owner Langguth is changing its marketing strategy for the brand to attract an older, middle-class audience. The company's push to broaden its appeal is marked by its first appearance at the BBC Good Food Show at Birmingham NEC...
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