Visitors to the Clothes Show will be among the first to see a new Blue Nun website aimed at young female fashion fans. Brand owner Langguth and UK agent Ehrmanns Wines are hailing the move online a "significant step" in its bid to reposition the retro range as a younger brand. It will launch at this year's Clothes Show on 7 December. The brand will also be handing out samples to consumers for the second year running. "We are hoping the fun, young celebrity magazine- style content of the website will greatly appeal to visitors to the show," said Ehrmanns marketing director Keith Lay. The company has also teamed up with Topshop to create a competition to celebrate the launch, offering consumers the chance to win £1,000 in shopping vouchers and the services of a personal shopper. "We had a great response to Blue Nun at last year's show and we're excited to be going back to launch the new website," said Lay.

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