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Heineken has launched an initiative to work with the independent sector to grow sales of its beer and cider. Its For Your Convenience campaign aims to help retailers improve their range and displays in order to increase profits.
Ale brands McEwan s and Newcastle Brown Ale, along with Woodpecker and Scrumpy Jack cider, are to receive a 2m marketing boost this autumn.
Jygsaw Brands, the company set up in February to look after S N s heritage brands, aims to reinvigorate...
Strongbow will feature in a multimedia campaign in spring as part of a £27m investment in the brand this year. Five TV executions and three poster ads began this month and will be supplemented by press ads from May. Each looks at...
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