Confusion over category management in the RTD market has prompted work to start on a blueprint aimed at independent retailers.
The planogram is expected to be launched at the end of the summer and will complement blueprints covering wine, spirits and beers, which have already been drawn up by the Federation of Wholesale Distributors. The idea of separate guidance on RTDs was first mooted last year after cash & carry wholesalers culled their ranges because of fears that retailers were stocking slow moving lines rather than the top selling brands (The Grocer, October 19, p72).
FWD general secretary, Alan Toft, said retailers had been crying out for advice on which RTDs to stock. At the recent Drinksummit conference, both retailers and suppliers outlined their support for the current blueprints, with both parties using case studies to illustrate growth in alcohol sales since they were applied to stores.