A new report by the British Medical Association has intensified pressure on the government to ban the display of tobacco.

The report, Forever Cool, called on the government to make Britain tobacco-free by 2035. The Department of Health is currently consulting on whether to ban retail tobacco displays and remove branding from packaging.

"Young people are exposed to robust tobacco industry marketing," said Dr Vivienne Nathanson, the BMA's head of science and ethics. "All this serves to reinforce the habit as being forever cool."

Tobacco sales are worth £26bn in sales a year to convenience stores and account for 20% to 30% of sales.

"As long as people want to smoke, retailers will sell tobacco," said Shane Brennan of the Association of Convenience Stores. "It's an important category for us."