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Interbrew has jumped at the chance to link Boddingtons with the Commonwealth Games which take place in Manchester, where the beer is brewed.
As part of its £14m investment in the brand this year the Belgian brewer has signed Boddingtons up as an...
The business, which is backed by Waitrose CEO James Bailey, plans to overfund to £600,000 after raising more than £450,000 from 140 investors following the pitch going live on the Seedrs platform.
The outer bottle is made entirely of paper, with the plastic used only for a thin layer on the inside
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