On behalf of the industry, Bogof is vaguely offended by the sold-out ‘Boring 2012’ conference, taking place in London on 25 November.

Grocery-related topics dominate the ‘tedious’ line-up of subjects: EPoS systems and shop front design, for example.

But, organisers say, the event illustrates that what seem like dull subjects can thrill. See you down there!