Babybel was facing calls for a boycott last week after people who get angry about companies’ stupid marketing stunts got angry about a stupid marketing stunt.

The company’s French arm was accused of insulting people with psychological problems, having handed out free ink stamps for kids with the French for ‘Mentally ill holidays’ on them.

“Kids pick up things easily,” said campaigner Christel Prado. “Our fear is that they’ll repeat ‘We had mentally ill holidays.’” Bogof can’t see it catching on over here.