Not content with his unique take on cheese, Blur bassist Alex James has applied to copyright ‘Britpop’ for a new drink.

The application covers ‘beverages enriched with added minerals’, ‘low-alcohol beer’ and ‘alcopops’. It’s the latter he’ll need: Britpop’s 1990s drink de l’ère was lukewarm Hooch, if Bogof remembers correctly. It’ll be fun to see if it outsells Oasis, anyway.