Men are idiots - women know this. Or is it just men who think women think men are idiots? Kinder thinks we’re all idiots, judging by its latest ad for Bueno.
Two women who barely register on adland’s Universal Sassiness Scale lack the intellectual dynamism to choose a chocolate bar, presumably as their husbands aren’t there to help.
But they still run rings around the male office dim-bulb, a genetic throwback so inept at the fundamentals of modern existence that remaining on two feet proves beyond him as the ad progresses.
There’s some stuff about nuts and wafers later, but why bother? The authors of this clearly think it’s beyond us to concentrate for five seconds without wandering off into oncoming traffic.