We’re online for this week’s ad, which sees a practical joke played on some Belgians. See? You like it already.

It takes place in Brussels’ Kinepolis cinema, where we see footage of a screen packed with “148 bad boys” - all tattoos, beards and mean stares. Just two seats remain.

These are sold to unsuspecting couples - whose reactions to the scary horde are priceless. Many flee instantly, while one bloke chickens out at the last moment, dragging his gal-pal to safety. But some are braver, and the tension builds as they shuffle to their seats…

They sit, and the ‘bad boys’ burst into applause, handing over two bottles of Carlsberg. The relief is palpable: those beers were well-earned, Belgians!