There are some iron-clad conventions to action movie trailers. Explosions. Girls. Voiceover by a bloke who been gargling Dettol and JD since he was four, talking about a maverick fighting the odds in a world he doesn’t understand.

Chicago Town hits all those marks in its noisy Ultimate Pizza Hit ad, which might not be a bad thing if this were actually a movie trailer.

It’s not a particularly convincing one either, despite the shouting about “the most awesome pizzas in the history of mankind”.

‘History’ is the key word here, as Chicago Town shows it’s down with the kids by referencing The Matrix (released: 1999) via Pizza Mum’s flying kung fu kick. Hopefully this ad spawns fewer sequels.