Marks & Spencer’s initial Christmas ad focused on clothing - perhaps unsurprisingly as it looks to nourish that division, which has proven rather more fragile than its food business.
Fair enough. But this robbed us of a chance to check out its Christmas food! Thankfully, the ad’s sexy M&S fairies did film a foodie follow-up. In it, the duo conjure up a sumptuous seasonal feast, with the traditional lingering product shots highlighting tempting party food, succulent-looking roasts, ‘Gold G&Tea’ and what looks like a really big pork pie with a pear baked into it.
It’s a simple idea - Magic & Sparkle pop up again at the end to fly away with a bit of dessert - but when everything looks this good, why mess with the recipe?