News of a “cheeky” ad campaign never fails to arouse Bogof’s interest. Especially if it’s a witty riff on a rival’s push.
Or, if not witty, then brave: niche fizzy drinks brand Fentimans hired mobile poster vans for a stunt featuring the provocative strapline: ‘Buy a weedy cola with your friend’s name on it, or buy a proper cola with our name on it.’
This is a reference to Coca-Cola’s successful-but-annoying ‘friends’ push. Seems someone can’t find a Coke with ‘Fentiman’ on it at their local corner shop