Musical ads are tough to pull off. You need clever words and a catchy (but not irritating) tune - and if it looks cheap it’s a disaster. Throw in the challenge of trying to make it funny, and dishwasher tablet brand Finish has quite a task.
‘I Love Doing Dishes!’ approaches the topic of washing-up with committed sarcasm. Production values are sky-high during a song that highlights its many downsides. Time, hidden knife injuries, wrinkly fingers and wasted water each get a line, with a succession of rictus grin-wearing washer-uppers insisting they ‘love’ these things.
The ad ends with an inflating washing-up glove nearly destroying a building - an arresting, if slightly confusing, image. But the song and style hit the right notes.