fosters ad

Brad and Dan are no more. And Foster’s has replaced the duo with an avowedly individual brand mascot. Our as-yet-unnamed hero is ‘Australia’s first male rugby cheerleader’.

We get shots of manly ball-kicking and sexy ladies, but progressively our man isn’t there to perv on his fellow dancers (indeed, he gets his own lonely changing room in which to strap on the Spandex) - in fact he’s shaking his pom-poms (and comfortable with it) in order to get the best view in the house.

It’s funny, but it’s also hard to dispute the fact that he actually has a good point about the view. The ad’s slogan - ‘why the hell not? - meanwhile, is coincidentally also the perfect response to the question ’does anyone fancy a beer?’