It’s January, so Activia is back with a new TV ad. Its ‘Happy Tummy’ push is fronted by Gok Wan, who remains an immensely likeable brand ambassador.

Gok is joined in greenscreen-land by a cabal of exaggeratedly cheerful women, all of whom are dancing for no obvious reason. “Indulgent Christmas?” asks one hyper-delighted lady. “Yeah”, replies another, hopping from leg to leg. Maybe everyone is desperate for the loo? This is, of course, part of the (tastefully understated) problem. Luckily, as the ad tells us, Activia Fibre can “accelerate intestinal transit.”

Let’s celebrate! With some big pictures of tummies with smiles drawn on them, slightly awkward hugs and, er, yet more dancing! Yay!

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