Tesco made a new pal last week, handing its £110m ad gig to London agency Wieden & Kennedy (or Wieden+Kennedy, in trendy ad-land speak).

The W&K imagineers gave us a glimpse into the glamorous life of ‘creatives’ with a spur-of-the-moment post on the surprisingly rickety blog section of its otherwise swanky website.

“We went straight to our local Tesco and cleared them out of Tesco own-label Champagne,” W&K wrote on a blog subtitled - presumably ironically - ‘embracing failure since 1998’.