John Lewis

Never Knowingly Undersold, John Lewis is not afraid to charge what it thinks its stuff is worth.

But Flash John is pushing it with a new duvet, which is available for… £10,000. Filled with eiderdown hand-harvested from soft Icelandic ducks, the ‘emperor-sized’ duvet is tailored to keep feet warm. Even so, it’ll take a hell of a Christmas ad to sell it.

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