Have you downloaded a Kit Kat yet? Nestlé and Google’s operating system tie-up has prompted applause from PR types, and confusion from those of us still unsure what an operating system is.

The latter group ought to check out Kit Kat’s latest video. Its ‘chief breaks officer’ explains - in the style beloved of Google’s tech rival Apple - how the four-fingered treat is designed. “It works perfectly in portrait or landscape,” we’re told.

Somersby cider also lampooned Apple earlier this year - perhaps it’s time to give it a break.