Shock research of the week: the ever-vigilant Daily Mail breathlessly revealing “the hidden calories that we forget to count”.

While Bogof braced itself for revelations about lettuce being 95% sugar, the secretive menace turned out to be none other than drinks!

Yes, it seems liquids too can contain calories, despite the sinister efforts of various nefarious elements in our trade to pretend otherwise. And shoppers, being total idiots, don’t realise that all drinks are bad for you.

Put down that cup!